{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While most high-end brand names drive exposure with social networks marketing, celebrity collaborations and style shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main products have not transformed much in years; it does not have TikTok, and doesn't give celebs complimentary han